Must-Use Google Ads for Successful eCommerce
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16 Dec 2021
- DIGITAL MARKETING

When it comes to online marketing for any eCommerce business, there are too many channels to choose from – social media, email marketing, etc. But nothing can beat the power of AdWords campaigns, more specifically Google Ads. According to the statistics, AdWords campaigns account for approx 18% of e-commerce revenue. However, Google Ads is a big platform having several options to choose from. So, it’s quite tricky to understand which of the feature is relevant for you.
So in this blog, we will take you through the entire platform & show you what to focus on for the highest impact.
Types of Google Ads for eCommerce
Google Search Ads: Text ad search campaigns mainly show on the side, top or bottom of search results, in the Google Search Network.
Dynamic Search Ads (DSAs): DSAs provide automatic element optimization for improving results if you have an extensive inventory.
Google Remarketing Ads: Google remarketing Ads reach more shoppers with focused messaging. Key types of remarketing ads include display remarketing lists, customer list remarketing, dynamic remarketing, video remarketing, etc.
Google Shopping Ads: Shopping ads are created to find potential shoppers searching for particular products dynamically. The key to success with making shopping ad campaigns depends on how you structure them.
Smart Google Shopping Campaigns: Combining a standard display remarketing and Shopping ad campaign, Smart Shopping Campaigns are crafted to boost conversion rates, untangle the PPC campaign management, & expand reach to the optimum target audience.
Google Display Network: Google Display Network is ideal for building awareness and visually appealing products. They are text and image ads appearing on the Google Partner websites.
Must-have Google Ads eCommerce Campaigns: There are too many Google Ads eCommerce Campaign Strategies that can be implemented for an online store. They include
Branded and non-branded shopping campaigns
With the branded shopping campaign, you can target people who are looking for your specific brand that makes it relevant to any searcher. Whereas the non-branded shopping campaign is to target potential shoppers who search for specific products.
Smart Shopping Campaigns
A smart shopping campaign may use your product feed data for populating relevant ads on several networks. It includes YouTube, Search, Display and Gmail networks.
Running the Google AdWords campaign scale a store fast & it adds more to your bottom line. But, it will also take work to maintain, test and optimize new ads to achieve the best results. Unlike long-term digital marketing strategies, you will see instant success with AdWords.