There are many moving pieces in social media marketing, from creating a successful social media plan to interacting with followers. Concerned that you'll become distracted and lose some of the fundamentals? We have your back.
To help you remember what to include in each post your team publishes on social media, use this checklist for social media marketing.
Set A Goal Before You Begin
Considering only one post? a whole campaign? Start every project you work on with an objective. You can give your content direction and use it as a stepping stone towards important strategic goals when you define a purpose for each posts.
How to Plan Your Social Media Objectives?
First, consider what you want to achieve. Is it increasing brand recognition? To create an active online community?
Then think about the key performance indicators (KPIs) you can use to track your development. Increased post reach, for example, can imply improved brand awareness, and more comments can suggest more engaged followers.
Finally, consider how each social media post might assist you in meeting your KPIs. Encouragement of shares, for example, can enhance reach, while inspiring comment threads can promote engagement.
Draw People's Attention With Eye-Catching Visuals
Prioritise eye-catching pictures to gain the attention that your social media postings deserve. (Platforms such as Facebook, Instagram, and Pinterest want photographs that are engaging.)
While photographs and graphics are useful for creating tales and connecting with your audience, video can help you achieve your social media goals even faster. On Facebook, video posts receive nearly two-thirds of the engagement of image or text posts.
How to Increase Visual Content?
Create a library of photos and videos for your brand with your team. Include films, images, and graphics created by your team from brand photoshoots. Use user-generated content and high-quality stock photos to supplement.
Use free applications like Canva and Headliner, or the built-in video editors on Instagram and Facebook, to add extra aesthetic flair to your visual portfolio.
Make A Well-Written Copy
Well-written copy is vital for adding context and engaging your audience. A poorly worded caption or a long posts riddled with typos might undermine the force of the message you wish to express. Make certain that your copy sparkles.
Include Your Brand's Voice
You'd be perplexed or suspicious if your friends or coworkers suddenly began speaking to you as if you were a stranger. If you utilise an off-brand voice, your followers are likely to feel the same way. When writing social media postings, resist the need to sound generic. Instead, keep to your brand voice and write in a style that your audience is familiar with.
How Do You Develop Your Brand's Voice?
Define your brand's voice with the assistance of your staff. Begin by learning about your target audience's demographics, needs, pain areas, and interests. Take note of the words and phrases they use when discussing topics related to your brand.
Consider the principles and culture that your organisation wishes to convey. Then, create brand voice guidelines outlining the language, tone, and style you'll use to appeal to your target demographic.
Be Always Postive
Make a point of being optimistic when you publish posts on social media, no matter what kind of messages your brand sends. Positive material receives more attention on social media, which can help you achieve your objectives more effectively.
How to Maintain a Positive Attitude?
Instead of complaining and being negative, focus on good messages. Use your brand voice study to determine what makes your audience happy, and then add those positive emotions into your posts.
Write for the Appropriate Platform
Rework copy for each platform rather than copying and pasting the same post on Facebook and Instagram. You can increase your social media performance and get more out of each post if you take the time to write for the proper platform.
How to Write Effectively for Each Platform?
Understand the limitations of each platform. For example, although Twitter limits you to 280 characters, Facebook allows you to write almost 60,000 characters per post. Rather than employing every possible character, keep up with best practices for each platform. Short postings with no more than 50 characters, for example, perform well on Facebook.
Make Use of Emojis
Adding emojis to your posts can be a terrific tool for expanding your brand's reach and increasing audience engagement—at least on some platforms. The Social Media Lab at Agorapulse discovered that utilising emojis increased impressions, engagement, and clicks on Facebook.
Experiments on Instagram revealed comparable statistics for postings with and without emoticons. Tweets with emojis had fewer impressions overall on Twitter.
How to Use Emojis?
Use emoticons that are meaningful to your audience. Examine posts from influencers or other brands in your industry to become acquainted with the emoji language of your target audience. Emojipedia can let you search, copy, and paste any emoji into your social network messages.
Tags Should Be Included
Connect with other brands, from influencers to complimentary companies, if you want to enhance brand exposure or develop your community. You can draw their attention, introduce your brand, or create deeper ties by tagging brands.
How Should The Best Tags Be Used?
Locate the brand in question and record the social media handles for each profile. In your post, include them by typing "@" followed by their handle. They'll be notified that you tagged them, which will encourage them to interact with your post.
Overusing the tagging option may cause other brands to entirely disregard your posts, causing your strategy to backfire.
Incorporate Relevant Hashtags
You should use hashtags in your posts in addition to identifying other brands. Using hashtags is an excellent technique to assist new followers and influencers in finding your posts. It's also a terrific approach to advertise time-sensitive promotions or regularly improve your brand.
How to Include Hashtags?
Brainstorm some catchy ideas with your team to develop campaign or brand hashtags. Check Twitter and Instagram to see if they've already been claimed.
Use a free tool like Hashtagify for Twitter or Keyword Tool for Instagram to increase brand recognition through popular hashtags. Enter a term or two to produce a list of trending hashtags, then select suitable ones to use in your message.
Include a Link
Do you want your audience to read a blog posts, join your email list, purchase a product, or take another action outside of social media? Include a link to your brand's blog, a product page, the signup page for your email list, or any relevant link. Although Instagram does not permit links in newsfeed posts, Facebook and Twitter do.
How to Insert Links
Just copy the URL to paste it into your post. Check the link preview again before publishing to ensure it looks as appealing as possible. If the page title, description, and image do not appear as you expect, remove the link preview and replace it with an image in the posts.
Finally, Make A Call To Action
You can't expect your audience to respond in the way you desire if you don't encourage them to interact with your postings. That is why it is critical to include a call to action (CTA) in your social media messages.
What Is A Call To Action?
Return to your social media goals and consider the suggestions that can help you reach them. For example, if you want to increase sales, include phrases like "Order now!" or "Get it while it's hot!" followed by a link to your website. If you want to increase engagement, ask your followers, "What's your take?" or "Tell us what you think!"
Let us say you are a newbie. Or else you can even be an experienced marketer. This social media marketing checklist is worthy enough to keep you on track. You can bookmark this as your handy reference to make effective social media posts.