The importance of keyword research for content development has forever been greater. 68% of internet experiences start with a search engine, claims Ahrefs. That represents a sizable amount of internet activity that can be captured using the appropriate keyword approach and content.
For Google to comprehend and rank content, keywords are an essential part of SEO (search engine optimisation). Additionally, keywords help users navigate by directing them to the most relevant web page for their search. That is why every best Seo Marketing Agency in the UK prioritizes keyword research for content creation.
So, if you're interested in learning more about how keyword research and content creation are related, look no further. We'll outline how to do effective keyword research for content marketing in this step-by-step tutorial.
Content Writing: Four Simple Steps to Keyword Research
Content strategy is built on an understanding of how to conduct keyword research for content marketing, which includes blog posts, landing pages, white papers, infographics, social media posts, podcasts, videos, eBooks, and more. The SEO experts of the best Seo Marketing Agency conduct keyword research by following these four steps.
Step 1: Determining the Main Content Topics
The more general subject areas on which content strategy concentrates are the primary content topics. A pillar content strategy is made up of these big subjects that are frequently connected. A major emphasis area that is pertinent to an organization can be supported by pillar material, which enables it to diversify into an increasing amount of related content. When conducting keyword research for content production, this is a wonderful place to start.
SEO experts examine some additional creative methods for coming up with content ideas if they are having trouble choosing the appropriate subject matter. This assists in focusing a search, identifying a specialty, and learning what matters most to the intended audience. The target audience is always the primary focus of the material. Content is developed with the audience, not with their agenda in mind.
To generate article ideas, SEO experts also use Google's search engine results page (SERP). They examine the 'What People Searched For' panel, Google's suggested keywords, and the actual results from broad topic searches.
Step 2: Finding Keywords
SEO experts go on to keyword research after choosing a few core subject topics for a content production plan. The Keyword Planner for Google Ads, the Keyword Magic Tools from Semrush, and the Keyword Explorer from Moz are all excellent resources to help broaden the first search. Additionally, they give a tonne of keyword-related information, like average monthly searches, SEO complexity, paid marketing difficulty, and cost per click.
When conducting keyword research for content authoring, these are the main metrics to take into account:
This demonstrates how frequently this particular keyword is searched for. A brand is better positioned to rank for keywords with a larger search volume each month if the brand is well-known, the site has strong SEO foundations, and it receives a lot of visitors. Selecting 'low hanging fruit' keywords with lower search volume, such as 10, 20, 30 or 40 average monthly searches, can make ranking for these keywords easier in the process of building more traffic to the site. This is because there is typically less competition for these names. To receive the most nation-relevant metrics for keyword research, SEO experts choose the country for which content will be written while looking at search volume data.
This gauges how challenging it will be to appear for this keyword on Google's front page. It is scored between 0 and 100. The more points, the more difficult it will be to rank. By examining the top 10 pages that rank for a given keyword and counting the number of websites (domains) that connect to those pages, several keyword research tools gauge the difficulty of a given term. Calculating the number of internal links, the length of the material, and its relevancy are other metrics used to assess keyword complexity.
Use the keyword ideas and variants when crafting content, and start compiling a spreadsheet of all the terms that come up in the search.
Always have a choice of the following:
- Short tail keywords, which are phrases or keywords with one to two words.
- Long-tail keywords are those that include three words or more.
In-depth research on keywords with high search traffic and frequent occurrences can be beneficial. SEO experts can locate more particular longtail keywords that have a lower difficulty score and may, eventually, be simpler to rank for by researching more specific keywords for content creation and collecting the variations and suggestions of these phrases.
SEO experts keep an eye on what rivals are doing. What search terms do their content rank for? What type of material are they offering, and how? SEO experts consider how to improve their content material. As a general SEO rule, content should aim to be 10 times better than its direct rivals. Giving the target audience the best available material, useful, high-quality content helps outrank rivals.
Step 3: Analyzing Keywords
Analysing the entire keyword list, the SEO experts start to reduce it to a list of no more than 100. They start by removing those that are unrelated to the theme.
They choose pertinent keywords to the topic area and can increase the website's authority on that issue.
Researching each phrase separately to see what Google SERP features they bring up as well as who is already ranking for the term is a terrific approach to improve keyword research for content production.
The SERP characteristics assist in comprehending the purpose of the query as well as the type of material that people are looking for. What the user intended to accomplish with their search is referred to as keyword intent. Informational, transactional, commercial, or navigational purposes are all possible.
For instance, SEO experts concentrate on terms with an informational intent while conducting keyword research for blogs. A few examples of possible queries are what conent marketing means, how should a blog be organized and terms including content keyword research and SEO for beginners.
The secret to deciphering the query's purpose may lie in SERP characteristics. Searchers for this particular phrase may be looking for visual assistance instead of white papers or blogs if there are a lot of video results or image packs. Similarly, if a featured snippet and "people also asked" panel are present, searchers may be seeking succinct, bite-sized responses to their queries.
Step 4: Choosing Focus Keywords
Based on the information learned from researching keyword shortlists, SEO experts make the final decisions. They find keywords with the right combination of relevant search volume, low difficulty, little competition, and relevance to the website.
Choosing both core and secondary keywords for content is beneficial.
- A primary keyword will assist Google detect content's relevance for this issue. It can be used in the blog title, the opening paragraph, and various other places throughout the website (without keyword stuffing, of course).
- A secondary keyword supports main terms; they may be slightly more specialized and have a lower search volume, but they are still relevant.
After knowing which keywords to target for content, they write the greatest content, bearing in mind that the user is always prioritised in high-quality content for SEO. The finest use of keywords complements and enhances content that is helpful and provides the user with the information they are looking for in the best possible way.
The Value of Keyword Research for Content Writing
For content marketing, keyword research is still a crucial technique for increasing search exposure, E.A.T., and user experience. When done correctly, it will promote the creation of customised content to address readers' inquiries and aid in visibility and accessibility to the target market.
The knowledge, authority, and trustworthiness of the content are the basis on which Google ranks it for inclusion in its organic search results. By employing carefully selected keywords through content writing, keyword research and creating outstanding content addressing searchers' needs, Google gives the content a higher E.A.T. (Expertise, Authoritativeness, and Trustworthiness) score and places it within those top search spots.
Additionally, Google's SERP features are progressively adapting to the questions and solutions that users are seeking for. Optimising content with pertinent keywords can assist Google in locating the most pertinent data to provide a featured snippet or answer a related question. This is a fantastic natural approach to advertising a website!
Additionally, keyword research gives ideas for content, enabling to creation interesting, high-quality material that may result in better leads or more conversions. HubSpot claims that content marketers who emphasise blogs are 13 times more likely to experience a profitable return on their investment.
Through keyword research, SEO experts can find and analyze the search terms which people use for entering search engines to use data for SEO or general marketing. SEO experts rely on keyword research to bring out the queries for targeting the audiences as well as the queries' popularity, ranking issues and more.