How to Align Your Content Marketing with SEO Strategies?
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15 Dec 2021
- DIGITAL MARKETING

Where does SEO exactly fit in with the strategy of content marketing? This is one of the common concerns among online marketers and business owners across the world. It’s not clear where content marketing begins and SEO ends (and vice-versa). Both fields are closely related and one needs the other to succeed. Let’s break down the major differences and align one with the other.
How does content marketing help?
- Build connections with prospects and customers
- Establish thought leadership
- Optimize conversions
- Improve organic search presence
- Grab potential new customers and establish long term relationships
How does a strong SEO strategy help?
- Target quality traffic
- Save pocket on advertising
- Get more clicks
- Impact on Public Relations
- Stay top of the competition
How to align them both?
Putting them together is one of the surefire ways to scale a business fast. The content marketing strategy always helps you achieve satisfying SEO results & vice versa. While it’s true that some businesses have two separate teams, many businesses start integrating both strategies into one. For the SEO-content marketing strategy to be beneficial, you need to align them first. We will show you how.
1. Identify your benchmarks:
Both content marketing and SEO success rates flow from AUTHORITY. If Google perceives to be an authoritative knowledge source, you will get both rankings and readers. This can be a benchmark you hope to meet with good marketing. Once you have found some benchmarks, make a note of the:
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SEO metrics like total backlinks, TrustFlow/CitationFlow, organic traffic and keyword rankings.
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Social metrics like Facebook fans, Twitter followers, etc.
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Content metrics like how they update their blogs, which network they prefer for promoting the content (YouTube or Slideshare)
2. Identify target audience:
Search engine optimisation is all about making a seamless user experience & providing the most relevant information. To create resonating content, you have to know first who is that audience base. A few tricks to follow:
- Identify key characteristics of current customer base
- Discover what type of audience is engaging with the competitors
- Think about the services and products you offer
- Survey to understand what you could improve
3. Use SEO to assist content creation:
As the content marketer, you should have a standard content creation cadence. See the content marketing through the SEO prism. Your focus must be on creating search-optimized and long-form content.
- Content ideas: Use keyword info in the content brainstorming sessions.
- Content-type: As compared to shot blogs, long content can tend to rank better
- Content formatting: Optimize content thoroughly for SEO before you publish
4. Optimize content for search visibility:
While a lot of techniques discussed above focus on off-site SEO, you can enhance search visibility via on-site SEO tactics as well. You may consider doing the following:
- Use Schema.org markup
- Content Optimisation for rich answers
- Title optimisation for higher CTR
- Try SEO-friendly URLs
- Boost site speed
Content marketing and SEO both are more related than ever before. While strong SEO helps boost your content reach, while good content helps with better ranking. A content marketing strategy built on the founding SEO principles will profit your business.